Across the world, the pigment market is characterized by organic, inorganic and specialty pigments. According to surveys, this market is poised to increase by 2022 and is currently worth nearly $ 26,598 million. The competition for high performance is geared towards Indian and Chinese vendors. They offer the best quality of pigments for a wide variety of industrial applications. Leading players in this segment adopt strategies to meet customer demands. In order to be a good supplier, it is important to understand the vendor landscape. A few vendors hold the key for a tight grip in this competitive market.

This blog explores reasons why Indian pigment makers score on the basis of diverse industrial parameters.

Segments of pigment producers

Global pigments market segmentation

Pigment producers from India have a distinct advantage against fierce competition due to performance and adherence to best practices for production. They cater to the needs of industries like paints and coatings, printing inks, plastics and construction materials. In order to understand the competition in global market, it is essential to know the key segments of this market. It is also important to note the parameters for competition which bring customers to Indian shores for their requirements.

Competition parameters

The Indian market producers have increased business by a volume of 133.52 million tons in the last few years. The demand for organic pigments is more and accounts for 58% of the production.


Factors that position Indian manufacturers on frontlines

Indian pigment producers score because of its geographic location. Global customers consider it a more organized sector compared to China. For example, paint manufacturers require high performance pigments to meet their customer demands. The most essential expectations are related to qualities like:

  • Light fastness
  • Weather resistance
  • Stability towards heat
  • Flexibility to produce the right blend of product
  • Minimum downtime after sample approval
  • Appropriate infrastructure for production and lab testing

Vendors from the sub-continent score high on all the above parameters. They recognize this need and manage internal challenges within the manufacturing hub. Hence, they meet the demands with a wide product portfolio. The technicians offer a myriad palette for daily and fast colors and special effects. Manufacturers having comprehensive testing labs to meet accurate demands as performance scores are. Being error free makes the product more viable when produced in bulk. Technical experts use the application lab for stringent tests so that the product behavior is simulated in real market situations. Ideal solution providers ensure that eventually the actual pigment product bring the same results as proven in the testing labs. Customers often return to the same pigment producer due this reason.

To have a long term hold over the markets manufacturers focus on:

  • Quality of product after deliberate research and consultation with the customer
  • Product testing is done in advanced labs
  • Availability of product in market on time by understanding its limited lifecycle
  • Security of supply across continents and logistics taken care by professionals
  • After sales customer services
  • Offering easily dispersible pigments used in applications for paints and coatings, printing inks and plastics.
  • Recognizing color trends and advising customers to take advantage of it.

Flexible pricing factors add to the return on investment for meeting specific requirements.  With continuous adoption of latest technological processes, it makes sense to deal with experienced pigment producers from the Indian markets.

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